Optimistic future for marketers as vacancy numbers climb on two counts
Demand for marketing professionals is increasing both on a quarterly and yearly basis, according to fresh statistics from one of the UK’s leading professional specialist recruiters. Figures from the...
View ArticleIntegration into loyalty programmes ‘critical’
A new report has found that there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year. The Juniper Research report – Mobile Coupons: Consumer Engagement, Loyalty...
View ArticleNew UK industry code to promote data responsibility
New UK industry code promotes ‘responsibility above and beyond compliance’ to address customer concerns, says DMA Adopting the UK DMA’s new code of practice will be central to the industry’s efforts to...
View ArticleBrands gather for ‘Business Media Insights 2014’ conference set for London,...
New event will gather B2B publishing, information and media industry to explore emerging trends Business leaders, sales, marketing, content and technology executives from some of Europe’s biggest...
View ArticleAustralia: huge surge in mobile eCommerce transactions
Mobile can be cited as one of the contributing factors to the rise of eCommerce all over the world, Pacnet Services reports. Many of today’s tablets and smartphones double as mobile computers for...
View ArticleDigital customer experience – beyond the feedback hype
Udesh Jadnanansing (pictured) explores the phases a business goes through to optimise its digital customer experience. A customer experience strategy that is securely deployed on digital customer...
View ArticleThe essential ingredient most business communications overlook
Richard Edwards (pictured) highlights the one essential ingredient that most business marketing/advertising communications lack – experience – and explains why businesses can harness experience as a...
View ArticleManaging your marketing agency
John Cheney (pictured) says companies need to use their CRM systems to measure the quality of leads at every stage of the sales process in order to get best value from the marketing budget or marketing...
View ArticleWhy you need to understand quantum physics if you want a motivated team
Quantum physics tells us that we are simply huge clouds of atoms that interact with each other on a physical and personal level. Kieran Hearty (pictured) , author of ‘How to Eat the Elephant in the...
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