UPU set to meet in Abidjan in 2014
Côte d’Ivoire will host the Strategy Conference of the Universal Postal Union on 14 and 15 October 2014. The UPU Council of Administration has formally accepted the Ivorian government’s invitation to...
View ArticleGlobal cloud firm hires Equimedia
Equimedia has been appointed by global on-demand cloud compliance solutions provider Zinc Ahead to handle the company’s digital marketing activity in the Americas, Europe and Asia. The agency has been...
View ArticleNew industry lead generation research to highlight best and worst customer...
The UK Direct Marketing Association (DMA) is launching a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices....
View ArticleThe importance of customer insight
Kevin May (pictured) evaluates the source of insight. Henry Ford was a smart man. He built a company that revolutionised an industry that transformed the lives of countless people, and made himself a...
View ArticleData and loyalty schemes remain a key to building customer relationships – as...
Andy Wood (pictured) examines the results of research into use of customer information. Consumers feel the closest connection to companies in sectors which involve frequent transactions, regular...
View ArticleGrowing Old Gracefully
Growing Old Gracefully The Global AgeWatch Index examines the quality of life of the elderly. In our youth-oriented world, who cares, you say? Well, all societies need to look at this, especially those...
View ArticleThe price of promotion
A new book by Millward Brown’s Nigel Hollis (pictured), discusses how successful brands drive business value and growth. Pricing is an important variable in the marketing mix, but it is often abused to...
View ArticleMarketers beware – most people don’t welcome brands into their parallel...
David Cole (pictured), talks us through the results of the 2013 (ninth annual) fast.MAP Marketing-GAP Tracking Study. OK, you’ve already accepted it’s nigh-on impossible to engage your school-age son’s...
View ArticleUK DMA and Econsultancy partner to offer digital training courses
The UK Direct Marketing Association and Econsultancy have announced they are partnering to launch a series of co-branded digital training courses for marketing practitioners in 2014. The partnership...
View Article59% of Brits would not use company with poor grammar on website, survey shows
A new study conducted by a professional translation and transcription provider has revealed that 59 per cent of Brits would not use a company that had obvious grammatical or spelling mistakes on its...
View Article‘Social media is moving up the risk register’ and managers should be worried
James Leavesley (oictured) says rogue employees can very quickly damage a company’s reputation if there are no controls in place. Social media is here to stay, with some analysts predicting that by...
View Article‘If languages are not given the same priority as maths and sciences,...
Requests for translations in Brazilian Portuguese rise 100% in two years due to World Cup and Olympics demand. A UK-based company focusing on translation and transcription services, has released a...
View ArticleUK online retail mobile traffic and sales boom in run-up to Christmas
Highlighting the changing role of the retail website. The percentage of traffic to UK retail websites coming from mobile devices was up by more than 60 per cent in October 2013, compared to October...
View ArticleLeadership lessons from Nelson Mandela’s life
Brian Bacon (pictured) discusses inspiration, commitment, character and resolve but says great leaders should develop other great leaders. Two big leadership lessons can be drawn from observation of...
View ArticleCompany websites: 39% ‘not designed to work on mobiles’
Thirty-nine per cent of companies in the UK are yet to develop their website to work on mobile devices, according to a new report. With an increasing focus on the web and e-commerce for sales, this is...
View ArticleEU chief fumes at data law snarl-up
Brussels plans to rubber-stamp new data laws before next May’s elections have been thrown into disarray after EU ministers last week failed to agree on one of the key tenets of the reforms – the...
View ArticleUnderstand address formatting – around the world
Helping direct mailers better understand international address formatting is the aim of a new paper by WorldVu. The company provides publications and information specialising in enhancing the efforts...
View ArticleResearch papers available: guidance for international marketers
The Direct Marketing Advisory Board (DMAB) reports that various research papers are now available for international marketers. The US Postal Service Office of Inspector General has released its latest...
View ArticleGlobal retail trends for 2014: ‘personalisation is key’
Personalisation is key – retailers must offer a richer, more personal shopping experience online and on the high street to drive sales in the New Year Rakuten forecasts global retail trends for 2014...
View ArticlePerformance marketing: Five trends for 2014 from Tradedoubler
The start of a new year always sparks a debate on what will be hot for the year ahead. Here are Tradedoubler’s predictions for 2014. Tradedoubler believes there will be five key topics of conversation...
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